Strategic analysis of high-quality development of wellness tourism industry in Ankang City based on SWOT-AHP model
The SWOT-AHP model framework was used to analyze the advantages,disadvantages,opportunities,and threats of high-quality development of the wellness tourism industry in Ankang City by obtaining data through questionnaire surveys and field re-search,and the weights of each indicator's importance were assigned.The results showed that the wellness tourism industry in Ankang City was a strength-based industry,and that a positive and pioneering strategy should be adopted for its high-quality development.It was proposed that a development mechanism of"government-led,market-oriented,departmental coordination,and internal and ex-ternal cooperation"should be adopted during the initial stage.This would ensure comprehensive planning and resource integration to achieve the integrated development of the regional wellness tourism industry under full-tourism construction.In the high-quality stage of industrial development,technological innovation should promote industrial integration,thus constructing the regional wellness tour-ism industry chain and industrial system to realize the characteristic,agglomeration and moderate scale development of regional well-ness tourism.
wellness tourismSWOT-AHP modelhigh-quality developmentdevelopment strategyAnkang City
万方数据
维普
