Research on the supply of agro-ecological products based on the whole agricultural industry chain:Action mechanism,obstacle factors and optimization path
Research on the supply of agro-ecological products based on the whole agricultural industry chain:Action mechanism,obstacle factors and optimization path
Aiming at the main supplier of enterprises,taking 11 townships in 4 prefectures and cities of Xinjiang as the main research area,the supply obstacle factors of agro-ecological products were analyzed by means of questionnaire survey and Logistic regression model.The results showed that the degree of in-depth development of agro-ecological products,the awareness of quality and safety of enterprises,product brand management and maintenance,the development degree of sales market,the level of consumer consump-tion,the cognition degree of consumers of agro-ecological products and the government policy support for enterprises had a significant positive impact on the supply of agro-ecological products,and the production cost of agro-ecological products and the production tech-nology were inversely proportional to the supply willingness of enterprises.Finally,the countermeasures and suggestions of improving the relevant policies of agro-ecological products,improving the marketing system of agro-ecological products,strengthening the brand construction of agro-ecological products,and expanding the publicity of agro-ecological products were put forward.
关键词
农业生态产品/农业全产业链/作用机理/障碍因素/优化路径
Key words
agro-ecological products/whole agricultural industry chain/action mechanism/obstacle factor/optimization path
维普
万方数据