湖北农业科学2024,Vol.63Issue(12) :211-215.DOI:10.14088/j.cnki.issn0439-8114.2024.12.037

农业科技创新赋能农产品区域公用品牌建设研究

Research on the construction of regional public brands of agricultural products empowered by agricultural science and technology innovation

胡世霞 潘峰 邢美华 王维薇 熊丽
湖北农业科学2024,Vol.63Issue(12) :211-215.DOI:10.14088/j.cnki.issn0439-8114.2024.12.037

农业科技创新赋能农产品区域公用品牌建设研究

Research on the construction of regional public brands of agricultural products empowered by agricultural science and technology innovation

胡世霞 1潘峰 1邢美华 1王维薇 1熊丽2
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作者信息

  • 1. 湖北省农业科学院农业经济技术研究所/湖北省农业科技创新中心农业经济研究分中心/湖北省乡村振兴研究院,武汉 430064
  • 2. 湖北省十堰市郧阳区农业农村局,湖北 郧阳 442500
  • 折叠

摘要

阐述了农业科技创新与农产品区域公用品牌相互依赖的紧密关系,揭示了农业科技创新赋能农产品区域公用品牌的价值意蕴,分析了农业科技创新赋能农产品区域公用品牌建设中面临的科技创新投入不足、科技成果转化困难、复合型人才存缺口、知识产权保护不力等挑战,并提出强化政策支持和资金投入,推动政产学研用协同创新,推进复合型人才内培外引,加强知识产权宣传和保护,加大品牌推广与宣传力度等促进农业科技创新赋能农产品区域公用品牌建设的策略.

Abstract

The close relationship between agricultural science and technology innovation and regional public brands of agricultural products was expounded,the value connotation of agricultural science and technology innovation empowering regional public brands of agricultural products was revealed,the challenges faced by agricultural science and technology innovation empowering regional public brand construction of agricultural products,such as insufficient investment in scientific and technological innovation,difficulties in transforming scientific and technological achievements,shortage of compound talent,and weak intellectual property protection,were analyzed,and strategies such as strengthening policy support and financial input,promoting collaborative innovation among govern-ment,industry,university,research and application,promoting the training and introduction of compound talents,strengthening the publicity and protection of intellectual property rights,and increasing brand promotion and publicity were put forward,to promote the regional public brands construction of agricultural products through agricultural science and technology innovation empowerment.

关键词

农业科技/创新/赋能/农产品/区域公用品牌

Key words

agricultural science and technology/innovation/empowerment/agricultural products/regional public brand

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出版年

2024
湖北农业科学
湖北省农业科学院 华中农业大学 长江大学 黄冈师范学院

湖北农业科学

CSTPCD
影响因子:0.442
ISSN:0439-8114
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