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农业科技创新赋能农产品区域公用品牌建设研究

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阐述了农业科技创新与农产品区域公用品牌相互依赖的紧密关系,揭示了农业科技创新赋能农产品区域公用品牌的价值意蕴,分析了农业科技创新赋能农产品区域公用品牌建设中面临的科技创新投入不足、科技成果转化困难、复合型人才存缺口、知识产权保护不力等挑战,并提出强化政策支持和资金投入,推动政产学研用协同创新,推进复合型人才内培外引,加强知识产权宣传和保护,加大品牌推广与宣传力度等促进农业科技创新赋能农产品区域公用品牌建设的策略。
Research on the construction of regional public brands of agricultural products empowered by agricultural science and technology innovation
The close relationship between agricultural science and technology innovation and regional public brands of agricultural products was expounded,the value connotation of agricultural science and technology innovation empowering regional public brands of agricultural products was revealed,the challenges faced by agricultural science and technology innovation empowering regional public brand construction of agricultural products,such as insufficient investment in scientific and technological innovation,difficulties in transforming scientific and technological achievements,shortage of compound talent,and weak intellectual property protection,were analyzed,and strategies such as strengthening policy support and financial input,promoting collaborative innovation among govern-ment,industry,university,research and application,promoting the training and introduction of compound talents,strengthening the publicity and protection of intellectual property rights,and increasing brand promotion and publicity were put forward,to promote the regional public brands construction of agricultural products through agricultural science and technology innovation empowerment.

agricultural science and technologyinnovationempowermentagricultural productsregional public brand

胡世霞、潘峰、邢美华、王维薇、熊丽

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湖北省农业科学院农业经济技术研究所/湖北省农业科技创新中心农业经济研究分中心/湖北省乡村振兴研究院,武汉 430064

湖北省十堰市郧阳区农业农村局,湖北 郧阳 442500

农业科技 创新 赋能 农产品 区域公用品牌

2024

湖北农业科学
湖北省农业科学院 华中农业大学 长江大学 黄冈师范学院

湖北农业科学

CSTPCD
影响因子:0.442
ISSN:0439-8114
年,卷(期):2024.63(12)