Research on the Optimization Development of Study Tour Products in Quanzhou Based on P-RMP Analysis
Being a world heritage city,Quanzhou boasts abundant resources for study tours.This paper analyzes the development status and challenges of study tours in Quanzhou from four aspects:national policy guidance,the distinctive characteristics of study tour resources in Quanzhou,current market demands,and the quality of product supply,and puts forward the innovative development strategy of the base,namely enhance the attraction and competitiveness of the study tour products by improving the facilities of the base,optimizing the course design and improving the service quality;combine traditional culture with STEM education to carry out integrated innovation,so as to enrich the cultural connotation and scientific and technological content of study tour products;promote the transformation of tourist resorts into new heights of study tour,and effectively transform tourist flow into potential tourist sources of study tour by integrating tourism and education resources,so as to achieve sustainable development of tourism industry and maximize the value of education.
万方数据
维普
