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老年用户智慧养老服务采纳行为意愿分析

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智慧养老服务的普及能有效缓解"银发危机"下养老资源的压力.当前,该模式在推广过程中面临诸多难题,老年用户的采纳行为意愿并不高.为探究影响智慧养老服务采纳行为意愿的因素,整合了技术接受与使用统一理论和技术接受模型,利用结构合理、成熟的测量量表,采用结构方程模型对有效数据样本进行分析.结果表明,感知有用性、感知易用性和服务质量是影响老年用户行为意向的直接因素.在 UTAUT 模型中,便利条件和自我效能对感知易用性有显著的促进作用;绩效预期对感知有用性有积极的促进作用;社会影响对感知有用性和感知易用性都有显著的促进作用.因此,应加强智慧养老理念的宣传以提升老年人的认知观念,加大科技研发投入力度以简化智慧养老服务的操作程序,立足老年人个体特征状况以精准识别其需求,发挥政府主导,企业、社区、家庭多方主体协同作用.
Analysis of Elderly Users'Behavioral Intentions to Adopt Smart Elderly Care Services
The popularization of smart elderly care services can effectively alleviate the pressure on pen-sion resources under the"silver hair crisis".However,the promotion of this model faces many difficulties,and the adoption behavioral intention of the elderly is not high.Therefore,this study integrates the Unified Theory of Technology Acceptance and Use(UTATU)and the Technology Acceptance Model(TAM)to ex-plore the factors that influence the intention to use smart elderly care services.Using a well-structured and so-phisticated measurement scale,360 valid data samples collected from six communities in Zhengzhou,China,were analyzed using structural equation modelling.The results show that perceived usefulness,perceived ease of use and service quality are the direct factors influencing the behavioral intention of elderly users.Mean-while,perceived ease of use can positively contribute to perceived usefulness.In the UTAUT model,facilita-tion has a significant contribution to perceived ease of use;performance expectations have a positive contribu-tion to perceived usefulness;social influence has a significant contribution to both perceived usefulness and perceived ease of use,and self-efficacy has a positive contribution to perceived ease of use.Accordingly,sug-gestions are made to strengthen the publicity of the concept of"smart elderly"to enhance the cognitive concept of the elderly,to increase investment in scientific and technological research and development in order to sim-plify the operational procedures of smart elderly services,to accurately identify the needs of the elderly based on their individual characteristics,and to give play to the government-led role and the synergy of enterprises,communities,and families.

smart elderly care serviceselderly usersbehavioral intentionsUTAUT model

苗彬、何琼

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华北水利水电大学 管理与经济学院,河南 郑州 450046

智慧养老服务 老年用户 行为意愿 UTAUT模型

2025

华北水利水电大学学报(社会科学版)
华北水利水电学院

华北水利水电大学学报(社会科学版)

影响因子:0.165
ISSN:1008-4444
年,卷(期):2025.41(1)