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河北省数字化引领文化旅游产业应用场景实践与创新

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河北省是华夏文明的发源地之一,拥有历史悠久和丰富多样的文化旅游资源.为了传承优秀的传统文化并实现河北省旅游产业的持续发展,数字化与文化旅游产业的融合成为新的方向和动力.在总结河北省文化旅游资源的主要类型、分布和数量情况的基础上,发现了一些发展问题和困境,如数字化技术水平有限、项目无法真正落地、数字技术与人文服务关系失衡以及区域内景点之间缺乏衔接并存在严重同质化现象等.同时,结合场景理论,提出数字文旅产业应用场景开发的必要性,构建以数字文旅感知舒适物为核心,以文化资源与文化场景为软支撑,以 5G新基建+区域数据库、数据系统为硬支撑,以数字文旅项目日常运营与反馈为助推器的河北省区域内数字文旅应用场景发展模型.最后应用场景理论,从深挖多元数字文化感知舒适物组合,搭建元宇宙文化旅游场景,建设区域统一数据库及数据系统,设计优质IP及反馈评价系统等四大方面提出河北省数字化文化旅游产业应用场景的实践与创新策略.
Practice and Innovation of Digital Leading Cultural Tourism Industry Application Scenarios in Hebei Province
Hebei Province is one of the birthplaces of Chinese civilization,with a long history and rich and diverse cultural tourism resources.In order to inherit excellent traditional culture and achieve sustainable development of the tourism industry in Hebei Province,the integration of digitalization and cultural tourism industry provides new directions and impetus for its development.Based on summarizing the main types,distribution and quantity of cultural tourism resources in Hebei Province,this paper finds some development problems and dilemmas,such as limited digital technology level,projects cannot truly land,imbalance between digital technology and humanistic services,lack of connection and serious homogenization among scenic spots in the region,etc.At the same time,combining with scene theory,this paper proposes the necessity of developing application scenarios for digital cultural tourism industry,constructs a development model for regional digital cultural tourism application scenarios in Hebei Province,which takes digital cultural tourism perception comfort object as the core,soft support by cultural resources and cultural scenes,hard support by 5G new infrastructure + regional database and data system,and boosted by daily operation and feedback of digital cultural tourism projects.Finally,based on scene theory,this paper puts forward practical and innovative strategies for developing application scenarios of digital cultural tourism industry in Hebei Province from four aspects:deeply exploring multiple digital cultural perception comfort object combinations,building metaverse cultural tourism scenarios,constructing unified regional database and data system,designing high-quality IP and improving evaluation system.

digitalizationcultural tourismScene Theorydigital cultural perception comfort objectmetaverse

王颖、张乙喆

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唐山工业职业技术学院,河北 唐山 063020

数字化 文化旅游 场景理论 数字文化感知舒适物 元宇宙

2023年度河北省社会科学发展研究课题

20230303038

2024

工业技术与职业教育
唐山工业职业技术学院

工业技术与职业教育

影响因子:0.347
ISSN:1674-943X
年,卷(期):2024.22(2)
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