Self-media is a double-edged sword,and the vast ecosystem of self-media discourse contains various uncertain risks.Frequent online emergencies pose significant challenges to the governance of self-media in vocational colleges.Clarifying the mechanism of self-media discourse dissemination during emergencies in vocational colleges is beneficial for improving public opinion response strategies and has practical guidance significance for the governance of self-media in vocational colleges.By deconstructing key concepts from the theories of discourse cognition,discourse power,and discourse identity,and using complex adaptive systems theory to restructure the key concepts,the mechanisms of self-adaptation,co-evolution,and tendency towards chaos that appear in the process of self-media discourse dissemination during emergencies in vocational colleges are revealed.Based on the theoretical mechanism,three strategies are proposed:innovating the narrative discourse expression of life,enhancing the mutual adaptability between self-media discourse subjects;improving the leadership of self-media discourse power to promote the co-evolution of cognition among self-media discourse subjects;and rationally responding to conflicts in discourse cognition to resolve the chaotic situation in self-media discourse dissemination.
关键词
突发事件/自媒体/话语传播
Key words
emergency incidents/self-media/discourse communication
维普
万方数据