基于"文脉"理念的农产品区域品牌设计和品牌形象构建
Regional Brand Design and Brand Image Construction of Agricultural Products Based on the Concept of Context
马韶培 1白少楠2
作者信息
- 1. 石家庄学院新闻与传媒学院,河北 石家庄 050035
- 2. 石家庄学院美术与设计学院,河北 石家庄 050035
- 折叠
摘要
农产品区域品牌设计和品牌形象构建,有利于农产品区域品牌的传播.基于"文脉"理念挖掘区域内的文化传承和特殊性,将品牌符号、信息、理念和情感进行充分展现,是提升农产品区域品牌的品牌形象和品牌知名度的有效途径.
Abstract
The regional brand design and brand image construction for agricultural products are conducive to the dissemination of regional brand of agricultural products.Exploring the cultural heritage and uniqueness within a region based on the concept of context,fully showcasing brand symbols,information,concepts,and emotions,is an effective way to enhance the brand image and awareness of regional agricultural product brands.
关键词
文脉/区域品牌/农产品/品牌形象/品牌设计Key words
Context/Regional brand/Agricultural products/Brand image/Brand design引用本文复制引用
基金项目
河北省社会科学发展研究课题(2022)(20220202393)
出版年
2024
国家科技期刊平台
NSTL
万方数据