The Influences of Green Finance Based Gamification Affordances on Users'Environmental and Health Literacy in the Context of Intelligent Media——A Case Study of Ant Forest in Alipay
This article uses self-determination theory to deconstruct the gamification affordances of Ant Forest,and explores the impact mechanism of environmental gamification affordances on players'belief,knowledge,perceived ability,and practice related to environmental and health.This study extended the classic gamification effects model and examined it with the quantitative data collected from Ant Forest players.The research re-sults indicate that gamification autonomy and relatedness affordances have a positive relationship with players'construction of environmental and health belief;gamification competence affordances have a positive relationship with players'environmental and health knowledge;gamification au-tonomy,relatedness,competence affordances have a positive relationship with players'perceived environmental and health abilities;and gamifica-tion affordances promotes players'practice of environmentally friendly and healthy lifestyles through influencing their environmental and health be-lief,knowledge,and perceived ability.Findings of this study are expected to shed lights on gamified ecology and health communication theory and practice in the future.
gamificationgreen financeaffordancesenvironmental and health literacyant forest
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