Present Situation and Measures of Developing Sports Tourism Resources in Lijiang City
Sports tourism results from the organic integration of tourism and sports system.Lijiang City is rich in sports tourism resources.Sports tourism resources,sports tourism market and local tourism brand influence all demonstrate the feasibility and necessity of developing sports tourism resources in Lijiang City.The sports tourism resources in Lijiang City should adapt to the new tourism forms and build a new system for the development of sports tourism industry in Lijiang City.