On the Connotation of Earth Building and Its Role in Socio-Economic Development under the Background of Rural Revitalization
This paper aims at exploring the possibility of breaking the dilemma of homogeneity in the design of cultural and creative tourism products regarding the earth building,and put forward the design ideas and development practice strategies of such products based on the CMF design method.This paper sorts out the cultural gene,summarizes the visual symbol elements of the earth building,and analyzes the building groups where people live together and pray for blessings,and interprets the carrier of meeting the daily needs and positioning cultural and creative.For innovating the cultural and creative design of the earth building and breaking through the delimn of homogenization in cultural and creative products,this paper analyzes the earth building architecture,summarize and extracts the key points of visual cultural elements of cultural creation,and takes cultural and creative design by considering the basic connotation of CMFs.From the perspective of design,this paper re-examines and excavates the cultural connotation of the earth building in Longyan area,and injects the consideration of cultural gene extraction,traditional five-color culture,spiritual implication,cultural and creative carrier and local historical and cultural relationship into the current design of cultural and creative tourism products,in order to provide reference for the design of tourism cultural and creative products under the vision of rural revitalization.
rural revitalizationthe earth building cultureCMF design methods