On the Coupling Coordination Development of Digital Economy and New Retail
In the era of digital economy,traditional retail industry adapts itself to the development of the times to achieve digital upgrading.Based on digital economy and new retail,a comprehensive index system is established to evaluate the development level of digital economy and new retail,and to analyze the degree of their coupling and coordination.The results go as the following:the coupling coordination degree of the two decreases from the east to the west on the provincial level;digital economy has a high degree of coupling coordination with logistics efficiency in new retail,but a low degree of coupling coordination with transaction efficiency.
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