The Publicity Method of College E-Class Based on the New Media Platform
As the core platform of taking ideological and political education via network,college e-class plays a pivotal role in promoting the network ideological and political propaganda work.The new ideas for publicizing e-class with the help of new media platform are put forward:optimizing the strategic planning,enhancing the professional ability of the publicity team,and ensuring the quality and effect of publicity work;building the network"big e-class"platform,improving the communication matrix,innovating the visualization technology,expanding the coverage of publicity,and enhancing the influence;digging deep into the essence of communication content,innovating the discourse system,expanding the boundaries of students'information cognition,and enhancing the attraction and penetration of e-class propaganda;establishing a sound public opinion feedback mechanism,strengthening public opinion monitoring and analysis,taking timely and positive guidance of public opinion,and effectively coping with public opinion risks.
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