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"一带一路"倡议下主流媒体面向东盟的对外传播

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"一带一路"倡议的提出,深化了我国与沿线国家的经贸往来、文化交流及政治互信,赋能人类命运共同体的建构。东盟十国是我国持续推进"一带一路"倡议的合作伙伴及主要对象,研究周边传播理论,推进对外传播事业的现代化发展,不仅能拉近我国与沿线国家之间的关系,还能强化我国主流媒体的国际竞争力,持续推进"一带一路"倡议的实施。针对加强东盟传播的现实意义与面临的挑战,提出了发挥国家力量、构建顶层设计,精准传播、丰富报道内容等主流媒体面向东盟对外传播的优化策略。
External Communication of Mainstream Media for Association of Southeast Asian Nations under the"Belt and Road"Initiative
The"Belt and Road"initiative has deepened the economic and trade exchanges,cultural exchanges and political mutual trust between our country and the countries along the route,enabling the construction of a community of human destiny.The ten countries in ASEAN(Association of Southeast Asian Nations)are the partners and main objects of China's continuous promotion of the"Belt and Road"initiative.Studying the peripheral communication theory and promoting the modernization of external communication can not only narrow the relationship between China and countries along the route,but also strengthen the international competitiveness of China's mainstream media and continue to promote the implementation of the"Belt and Road"initiative.In view of the practical significance and challenges of strengthening ASEAN communication,this paper puts forward strategies of optimizating mainstream media for ASEAN external communication,such as giving full play to national power,building top-level design,accurate communication and rich reporting content.

"The Belt and Road"mainstream mediaAssociation of Southest Asian Nationsexternal communication

任雪菲

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兰州城市学院,甘肃兰州 730070

"一带一路" 主流媒体 东盟 对外传播

2024

黑河学院学报
黑河学院

黑河学院学报

影响因子:0.169
ISSN:1674-9499
年,卷(期):2024.15(10)