Image-Text Construction of Shaanxi Tourism Images from the Multimodal Perspective
The tourism images and tourism promotional videos of Shaanxi contain rich multimodal patterns embodying Shaanxi's history,humanities,arts and other cultural patterns with local characteristics.This paper analyzes the multimodal coordination mechanism in Shaanxi tourism images based on the intersemiotic complementarity theory and visual grammar,and discusses,by multimodal metaphor theory,the multimodal characteristics of Shaanxi tourism culture contained in Shaanxi tourism promotional videos.This study aims to present the multimodal graphic and textual cognitive mechanism and the multimodal types in Shaanxi tourism discourse,as well as the modes and features of promoting Shaanxi tourism culture.
Shaanxitourism imagesmultimodal formmultimodal metaphor theory
NETL
NSTL
万方数据
维普
