武术经济价值、趋势以及发展策略探析
The Economic Value,Trends,and Development Strategies of Martial Arts
高宗标 1马飞1
作者信息
- 1. 安徽外国语学院,安徽 合肥 231201
- 折叠
摘要
武术作为中华优秀传统文化的重要组成部分,其经济活动越来越频繁,形成武术经济.传统武术、健身武术及竞技武术等不同形式武术在促进经济发展、满足市场需求及提升文化软实力等方面具有积极作用,武术经济的发展趋势与当前政策环境、市场需求及技术进步等因素相联系,武术产业正朝着多元化、专业化及国际化方向发展.武术经济的发展,需要建立一系列发展策略,促进武术经济的可持续发展.
Abstract
As an important part of Chinese excellent traditional culture,Chinese martial arts has been increasingly involved in its economic activities,which leads to the development of martial arts economy.Different forms of martial arts such as traditional martial arts,fitness martial arts and competitive martial arts play a positive role in promoting economic development,meeting market demand and enhancing cultural soft power,etc.The development trend of martial arts economy is related to the current policy environment,market demand and technological progress.For the present,the martial arts industry is developing towards diversification,specialization and internationalization.To this end,the martial arts economy needs to develop a series of strategies to promote its sustainable development.
关键词
武术经济/文化软实力/发展策略Key words
martial arts economy/culture soft power/development strategy引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据