Manufacturing Digital Transformation and Product Innovation Driven by AI Empowering After-Sales Service——A Case Study of DeShangDe Enterprise's Digital Transformation
With the continuous advances of artificial intelligence(AI)technology,it has increasingly significant penetration and influence force in the manufacturing industry,which puts forward higher requirements for the transformation and upgrading of manufacturing enterprises.This article analyzes the digital transformation journey of DeShangDe enterprise and details the motivation,implementation path,and remarkable results of AI driving the transformation.The study shows that the deep involvement of AI in the after-sales link can effectively drive the product innovation of enterprises through the empowerment of the four links of monitoring,guidance,feedback,and update.The new paths to lead the digital transformation of manufacturing industry are put forward from the three aspects:deepening the data-driven product development process,promoting the intelligent management of the whole chain,and implementing the AI-enabled product and service transformation strategy,taking users as the center,leading the digital transformation of the entire value chain.
AIproduct innovationafter-sales servicemanufacturing digital transformation
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