摘要
乡村振兴战略背景下,乡村经济、社会、文化等发展模式迫切需要创新.体育产业与旅游服务在乡村发展中具有新增长点,研究结果显示:乡村体育旅游产业的发展需要明确战略定位与目标设定;发挥地域特色,开发差异化、特色化的体育旅游产品;重视市场营销策略,打造有影响力的乡村体育旅游品牌;借助数字技术实现平安旅游发展.
Abstract
Under the background of rural revitalization strategy,there is an urgent need for innovation in the development models of rural economy,society,culture,and other aspects.Sports industry and tourism service have new growth points in rural development.The research results show that the development of rural sports tourism industry needs clear strategic positioning and goal setting,give play to regional characteristics,and develop differentiated and distinctive sports tourism products.At the same time,we should attach importance to marketing strategies,build influential rural sports tourism brands,and realize safe tourism development with the help of digital technology.
维普
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