首页|当代视觉形象设计中传统徽派文化元素的转译研究

当代视觉形象设计中传统徽派文化元素的转译研究

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传统徽派文化元素不仅具有很强的地域性、文化性和识别性,而且在当代视觉形象传播过程中也表现出很强的再生性。当代视觉形象设计对于传统徽派文化元素的转译流于形式,并没有从核心内涵和价值认知角度去深入挖掘传统徽派文化元素的文化内核,致使在转译过程中传统徽派文化并没有产生新的价值,并且徽派文化元素较强的地域性和文化生命力也没有得到很好的体现。通过总结传统徽派文化的核心内涵,以及价值认知方式探讨当代视觉形象设计中传统徽派文化元素的转译原则和路径,使传统徽派文化能够在当代视觉形象传播中不断衍生出新的价值和迸发出更多的生命力。
A Study on the Translation of Traditional Huizhou Culture Elements in Contemporary Visual Image Design
Traditional Huizhou culture elements not only have strong features in regionality,culture and identity,but also show a strong regeneration in the process of disseminating contemporary visual image.In contemporary visual image design,the translation of traditional Huizhou culture elements is too formalistic,and it does not excavate the cultural core of traditional Huizhou culture elements from the angle of core connotation and value cognition,which leads to the fact that the traditional Huizhou culture has not produced new value in the process of translation,and that the strong regional elements and cultural vitality in Huizhou culture have not been well reflected.By summarizing the core connotation of traditional Huizhou culture and value cognition,this paper discusses the translation principles and paths of traditional Huizhou culture elements in contemporary visual image design.It is expected that traditional Huizhou culture can continuously derive new value and burst out more vitality in the transmission process of contemporary visual image.

visual image designtraditional Huizhou culturecore connotationvalue cognition

胡默露、胡静

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安徽文达信息工程学院 艺术设计学院,安徽 合肥 231201

视觉形象设计 传统徽派文化 核心内涵 价值认知

2024

黑河学院学报
黑河学院

黑河学院学报

影响因子:0.169
ISSN:1674-9499
年,卷(期):2024.15(12)