A Study on the Translation of Traditional Huizhou Culture Elements in Contemporary Visual Image Design
Traditional Huizhou culture elements not only have strong features in regionality,culture and identity,but also show a strong regeneration in the process of disseminating contemporary visual image.In contemporary visual image design,the translation of traditional Huizhou culture elements is too formalistic,and it does not excavate the cultural core of traditional Huizhou culture elements from the angle of core connotation and value cognition,which leads to the fact that the traditional Huizhou culture has not produced new value in the process of translation,and that the strong regional elements and cultural vitality in Huizhou culture have not been well reflected.By summarizing the core connotation of traditional Huizhou culture and value cognition,this paper discusses the translation principles and paths of traditional Huizhou culture elements in contemporary visual image design.It is expected that traditional Huizhou culture can continuously derive new value and burst out more vitality in the transmission process of contemporary visual image.