As a typical course for international students in China,International Marketing plays a pivot-al role in telling Chinese stories,spreading Chinese voice,and shaping Chinese image.Focusing on talent cultivation,the course aims to shape students'values,refine their marketing thinking,and stim-ulate their learning interest.It constructs an innovative curriculum framework by exploring new ele-ments of ideological and political education,creating new teaching paradigms,and fostering new com-petencies for the faculty.This approach has led to the comprehensive implementation of new content in ideological and political education within the curriculum,the gradual improvement of a new"ML&S+TPTD project-driven"teaching mechanism,and the exploration of a new system for evaluating the ef-fectiveness of ideological and political education in teaching.The goal is to form a typical paradigm for the teaching of professional courses to international students in China so as to promote the dissemina-tion of positive Chinese energy.
关键词
国际营销学/来华留学生/课程思政/教学模式创新
Key words
International Marketing/international student in China/curriculum ideological and politi-cal education/teaching paradigm innovation
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