Analysis on the Game Behavior of Aquatic Product Geographical Indications Supervision Based on Experimental Economics
This paper using experimental economics analysis method designs the game experiment between production enterprises,certification bodies and regulators,and discusses the factors that in-fluence the behavior choice of production enterprises and certification bodies.The experimental results show that the higher the premium of the aquatic products,the more it can promote the production of the aquatic products.The regulatory bodies represented by the government can effectively restrain the conspiracy between production enterprises and certification authorities.The real integrity of the key traceability information is conducive to promoting the effective supervision of the certification authori-ties to the production enterprises.Therefore,it should arouse the willingness of consumers to pay for aquatic products and enhance the premium effect of geographical indications.Then,it should strengthen selective examination by the regulatory bodies represented by the government and resolute-ly combat the misuse of geographical indications.Finally,it should improve the aquatic products traceability system construction,ensure the key traceability information being true and complete.