Selection of Behavior Strategy for Quality Investment in Food Supply Chain under Social Co-governance Framework
Food safety is,in a sense,"produced",and it is a foundation for preventing any various possible food safety risks to upgrade the level of the quality investment by all enterprises in the food-supply chain system.Unlike the previous research projects on quality investment by enterprises,this paper probes into the evolutionary routes of the behavior strategy selection of the subjects in the food-supply chain and the preconditions for the equilibrium points of the social co-governance system,by establishing a tripartite evolutionary game model of food suppliers,food manufacturers and consumers on the basis of the social co-governance framework;and in view of the above,this paper focuses on the influence of the reputation mechanism and the market contracts among the subjects of the supply chain on the selection of behavior strategy for quality investment by enterprises under the condition of lawful regulation by government.The results show that every subject selects their own behavior strategy on the basis of the balance of their respective interests,and the final stability condition of the system is independent of their initial intentions;the net disbursement incurred by enterprises for quality investment,and the costs of participation in governance by consumers constitute the dominant factors that influence the selection by enterprises of their behavior strategy and the level of social co-governance;compared with the increase in the economic punishment imposed on suppliers for production of risky food raw materials,it is more efficient at control of food safety risks to lower the costs of quality investment by suppliers.Accordingly,this paper proposes advice on policy in an attempt to provide inspiration for preventing and controlling food safety risks.
万方数据
维普
