Research on the Quality Communication Path Based on Consumer Perception
Communication of enterprise quality builds brand image,increases consumer awareness and trust,and gains market share.Consumer is the main body to meet the requirements of quality among a set of inherent characteristics and the ultimate goal of enterprises to spread their own quality is the establishment of quality communication based on consumer perception.This research explores the quality transmission path based on consumers'perception,and analyzes the liquor industry as an example to solve the problem that the quality of enterprises cannot be fully perceived by consumers.The results demonstrate that the origin-based communication is the universal path of enterprise quality communication.The content communication based on the origin-based expression,historical and cultural heritage and taste is proposed.The main conclusion is that enterprises should concentrate on consumers'perception of quality and formulate quality communication strategies to enhance brand image and market competitiveness.
NETL
NSTL
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