Research on the Impact of Regional Quality Brand on the High-quality Development of Manufacturing—Taking Zhejiang Made for Example
Based on the panel data of 379 listed companies certified as"Zhejiang Made"from 2016 to 2021,we constructed and tested the influence mechanism of regional quality brand on the high-quality development of manufacturing.The study shows that:regional quality brand has a significant positive impact on the high quality development of manufacturing;advanced standards have a partly mediating role in the relationship between regional quality brand and high quality development of manufacturing industry;absorptive capacity positively regulates the relationship between regional quality brand and advanced standards,and also strengthens the mediating role in the relationship between regional quality brand and high quality development of manufacturing industry.Further analysis reveals that there is heterogeneity in the mediating effect played by advanced standards for enterprises with different factor intensities,and the mediating effect played by advanced standards is more obvious in the process of regional quality brand influencing the high-quality development of technology-intensive and capital-intensive manufacturing industries,while the mediating effect played in the process of influencing the high-quality development of labor-intensive manufacturing industries is not obvious.
regional quality brandstandard leadingabsorptive capacitymanufacturing industryhigh-quality development
NETL
NSTL
万方数据
