首页|民营企业高质量发展的顾客路径、需求路径与自发路径——基于"顾客至上"视角的理论分析

民营企业高质量发展的顾客路径、需求路径与自发路径——基于"顾客至上"视角的理论分析

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民营企业作为整个经济的微观基础和实体经济的重要生力军,其能否实现高质量发展直接关系着中国经济的发展水平.然而现有研究大多是从政策、金融、数字化和技术等创新角度探索民营企业如何实现高质量发展,而从顾客角度分析民营企业高质量发展的关键过程及其内在机制尚未被充分揭示.基于"顾客至上"的视角,通过阐释顾客理念、需求理论和自发秩序理论分别赋予民营企业的本质含义,可探索出民营企业高质量发展的顾客路径、需求路径和自发路径.研究发现:(1)创造顾客是民营企业家创业的起点,也是民营企业高质量发展的突破口和支撑点.(2)民营企业高质量发展的关键过程与内在机制是落实民营企业家的主体责任并发挥其企业家精神.(3)民营企业高质量发展的顾客路径、需求路径与 自发路径分别是:发现顾客、创造顾客、创造产品、服务顾客;追逐利益、发现需求、创造需求、交换产品;企业家精神、发现顾客、创新创造、营销服务、满足需求、自生 自发.这样一个新的针对民营企业高质量发展的理论解释框架,可为民营企业积极应对百年未有之大变局的挑战,提供理论参考与实践启发.
Customer Path,Demand Path and Spontaneous Path of High-Quality Development of Private Enterprises——A Theoretical Analysis Based on the Perspective of"Customer First"
As the micro-foundation of the whole economy and an important new force of the real economy,whether private enterprises can achieve high-quality development will directly affect the development level of china's economy.However,most of the existing studies have explored how private enterprises achieve high-quality development from the perspectives of policy.Finance,digitalization and technology innovation,while the key process and internal mechanism of high-quality development of private enterprises from the perspective of customers have not been fully revealed.Based on theoretical perspective of"customer first",through explaining the essential meanings given to private enterprises by customer concept,demand theory and spontaneous order theory,so as to explore the customer path,demand path and spontaneous path of high-quality development of private enterprises.The research findings are as follows:(1)Creating customers is the starting point for private entrepreneurs,and it is also the breakthrough and support point for the high-quality development of private enterprises.(2)The key process and internal mechanism of high-quality development of private enterprises is to implement the main responsibility of private entrepreneurs and give play to their entrepreneurial spirit.(3)The customer path,demand path and spontaneous path of high-quality development of private enterprises are respectively:discovering customers,creating customers,creating products and serving customers;Pursue interests,discover needs,create needs,exchange products;Entrepreneurship,customer discovery,innovation and creation,marketing services,meeting needs,and spontaneity.Such a new theoretical explanation framework for the high-quality development of private enterprises can provide theoretical reference and practical inspiration for private enterprises to actively respond to the challenges of the great changes that have not been seen in a century.

high-quality development of private enterprisescustomer pathdemand pathspontaneous path"customer first"

王生斌、王庆翔、胡岩

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信阳师范大学法学与社会学学院

信阳师范大学大别山乡村振兴研究院

民营企业高质量发展 顾客路径 需求路径 自发路径 "顾客至上"

2024

宏观质量研究

宏观质量研究

CSSCICHSSCD
影响因子:1.381
ISSN:
年,卷(期):2024.12(6)