Research on the Interactive Development Path Between Regional Public Brands and Corporate Brands——Case Analysis Based on"Suizhou Shiitake Mushroom"
Starting from the case of"Suizhou Shiitake Mushrooms",this analysis examines the interactive development process between the regional public brand"Suizhou Shiitake Mushrooms"and the corporate brand"Good Luck".The study suggests that regional public brands and corporate brands together form a regional public brand umbrella.The regional public brand provides protection and support for the corporate brand,while the corporate brand,in turn,supports the development of the regional public brand through high-quality end products.Furthermore,based on the varying intensities of the"protection and support"and"support"roles of the regional brand umbrella at different brand development stages,the interactive development process between these two entities can be divided into three stages:the regional public brand dominance stage,the co-development stage of dual brands,and the corporate brand-led stage.
regional public brandenterprise brandsuizhou shiitake mushroomsinteractive development
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