How to Better Attract and Retain Visitors in Traditional Cultural Scenic Spots——Survey on Duration and Characteristics of Tourists'Stay in Dongpo Chibi Scenic Area of Huangzhou
How to Better Attract and Retain Visitors in Traditional Cultural Scenic Spots——Survey on Duration and Characteristics of Tourists'Stay in Dongpo Chibi Scenic Area of Huangzhou
As a representative of the cultural scenic area in Huanggang,Huangzhou Dongpo Red Cliff has achieved certain results in recent years,with a significant increase in the total number of tourists and tourism revenue.However,the increase in quantity has not brought about a qualitative change,and the problem of short tourist stay time has long constrained its further development,becoming a weak point affecting the development of Dongpo Red Cliff tourism industry.This article conducts a survey and analysis of the stay period of tourists in Dongpo Chibi,and explores the key factors that affect the duration of tourists'stay from the aspects of tourist experience,product supply,and technological empowerment,which proposes development suggestions such as enriching tourism products,integrating technological elements,and improving infrastructure,in order to achieve a win-win goal of benefiting the scenic area and satisfying tourists.
关键词
东坡赤壁/游客现状/停留时间/情况调研/发展建议
Key words
Dongpo Chibi/Current situation of tourists/Stay time/Situation research/Development suggestions
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