Research on deep integration of tea travel based on SWOT analysis——Take Guilin Gongcheng oil tea as an example
Gongcheng is one of the key counties of high-quality tea production in Guilin,adhering to the development concept of"tea-oriented,culture as the soul,tea tourism integration,ecological health care and global tourism",with creative business clusters and cross-border linkage and integration.In this paper,SWOT analysis is used to analyze the internal advantages and disadvantages,as well as the external opportunities and challenges of the deep integration development of tea tourism in Gongcheng,Guilin,and it is suggested to adjust the development of tea tourism industry in Gongcheng:by strengthening the top-level design,expanding the headquarters economy,strengthening the support of talent and technical resources,and innovating publicity and promotion,so as to provide reference for the deep integration development of tea tourism industry in Gongcheng in the future.
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