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农产品质量安全控制下"农超对接"主体间博弈分析

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农超对接"是农产品流通方式的一种优化, 不仅使农产品在物流过程中有效减少中间环节、降低成本和延长货架期等, 而且保障农产品质量安全, 实现农户、超市、基地和消费者等的共赢.基于农产品质量安全控制视角下, "农超对接"相关主体间的行为和期望收益博弈过程中, 要解决纳什均衡, 获得"农超对接"稳定的结合点, 应充分发挥政府引领作用, 培育壮大农民专业合作社"产、供、销、信"四位一体综合业务和提升超市运营效率等措施, 营造"农超对接"良好经济生态环境.
Game Analysis on the "Agriculture-supermarket Jointing" Between Agricultural Products Under the Control of Quality and Safety
Agriculture-supermarket Jointing"is an optimization model for the circulation of agricultural products.It can not only effectively reduce the logistics links, reduce costs and prolong shelf life of agricultural products in circulation, but also guarantee the quality and safety of agricultural productsand realize the win-win of farmers.From the perspective of quality and safety control of agricultural products, Nash equilibrium should be solved by the game process of behavior and expected income between the relevant subjects of"Agriculture-supermarket Jointing"and the stable equilibrium point of"Agriculture-supermarket Jointing"should be obtained.The government's leading role should be brought into full play, and the four-in-one comprehensive industries of"production, supply, marketing and credit"of farmers'professional cooperatives should be fostered and strengthened to improve the operation efficiency of supermarkets and other measures to create a good economic and ecological environment.

agricultural productsagriculture-supermarket jointingquality and safetygame analysis

徐鑫、詹文莲、邹伟

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六安职业技术学院 经济管理学院,安徽 六安 237158

泾县农业技术推广中心,安徽 泾县 242500

农产品 农超对接 质量安全 博弈分析

安徽省教育厅2016年高校人文社会科学研究重点项目教育部人文社会科学研究项目安徽省高等学校省级质量工程项目

SK2016A090113YJC8800082017jxtd070

2018

怀化学院学报
怀化学院

怀化学院学报

影响因子:0.24
ISSN:1671-9743
年,卷(期):2018.37(12)
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