摘要
"饭圈"文化原本是粉丝创造的一种青年亚文化,在资本逻辑主导下逐渐演变成资本增殖的工具.资本沿着全球化扩展、文娱市场拓展、社交平台助推、流量明星打造的逻辑进路,不断推动"饭圈"文化对粉丝进行全方位、全过程、全周期的引诱和操控,在达到资本自身不断增殖的同时,也导致"饭圈"文化乱象丛生.因此,"饭圈"文化治理的关键,要从资本祛魅——平台规制——偶像审查——群体引导等方面进行综合施策,让其呈现良性发展态势.
Abstract
"Fandom"culture,originally created by fans as a youth subculture,has gradually evolved into a tool for capital accumulation under the dominance of capital logic.Capital,following the logic of globalization expansion,entertainment market development,social media platform promotion,and the creation of popular personalities,continuously drives the comprehensive,all-encompassing,and full-cycle seduction and manipulation of fans within the"fandom"culture.While achieving continuous capital accumulation,this also leads to the proliferation of problems within the"fandom"culture.Therefore,effective governance of the"fandom"culture requires comprehensive strategies that address capital fascination,platform regulation,idol scrutiny,and group guidance,in order to promote a healthy development trajectory for the culture.
基金项目
湖南省社会科学成果评审委员会一般项目(XSP22YBZ013)
NETL
NSTL
万方数据