The Capital Logic of"Fandom Culture":Generation-Manipulation-Governance Paths
"Fandom"culture,originally created by fans as a youth subculture,has gradually evolved into a tool for capital accumulation under the dominance of capital logic.Capital,following the logic of globalization expansion,entertainment market development,social media platform promotion,and the creation of popular personalities,continuously drives the comprehensive,all-encompassing,and full-cycle seduction and manipulation of fans within the"fandom"culture.While achieving continuous capital accumulation,this also leads to the proliferation of problems within the"fandom"culture.Therefore,effective governance of the"fandom"culture requires comprehensive strategies that address capital fascination,platform regulation,idol scrutiny,and group guidance,in order to promote a healthy development trajectory for the culture.