Cultural Practice and Identity Transformation of Anime Circle Groups in Mainstream Context
Because of their unique discourse expression and way of doing things,anime circle groups are often labeled as"childish""otakus"and other heretical labels.The"special attention"of the mainstream society not only brings the pressure of"being stared a"to the anime circle groups,but also constitutes the power oppression in practical relations,triggering the"anti-staring"power confrontation of the anime circle groups.There are profound social motivations for the generation of heterodox behaviors in anime circles,including structural pressure in the period of social transformation,the withering of post-modern meta-narrative,intergenerational differences,historical prejudices,profit-seeking businesses and media exaggeration.With the emergence of the network media,the real world and the network world,the mainstream culture and the network culture double overlap,the confrontation between the anime culture and the mainstream culture begins to dissolve,and more and more positive anime cultural symbols are exposed in mainstream media's vision and cultural product market.
mainstream contextanime circle grouppower confrontationsocial motivationscultural practice