The Analysis of Memory Pathways in the International Publicity Translation of Anhui Time-honored Brands
Anhui's time-honored brands encapsulate the cultural imprints of regional and historical transformations but face new challenges in cultural heritage preservation in the information age.This study employs both quantitative and qualitative methods to elucidate the developmental history of these brands,with a particular focus on"memory."It examines the intersections between Lotman's cultural semiotics and Assmann's cultural memory theory.By applying these theoretical frameworks to the analysis of Anhui's time-honored brands,such as"Hu Yumei"and"Shazi Guazi,"the study dissects issues related to the rupture and continuity of cultural memory,as well as the reproduction and dissemination of cultural symbols across three dimensions of memory:symbolic,textual,and historical.Additionally,it explores interdisciplinary research paths for the international translation and promotion of Anhui's cultural heritage.This investigation aims to provide insights for the global promotion of traditional Chinese culture.
International publicity translationtime-honored brandscultural semioticsmemoryLotman
NETL
NSTL
万方数据
