Construction and application of evaluation model for ecological products value marketization transformation effectiveness:a case study of 26 counties in mountain areas,Zhejiang
Broadening the path of ecological enrichment for the people is one of the important measures for Zhejiang Province to achieve"taking the lead in common prosperity and provincial modernization".For the 26 counties in mountain areas of Zhejiang,it is particularly crucial to transform ecological advantages into economic advantages.Through research on the marketization transformation path model,14 evaluation indicators were selected from three aspects,including the level of premium for ecological products,the level of industrialization,and the degree of benefit to the people.Combining expert review method and analytic hierarchy process,a county-level evaluation model for the effectiveness of marketization transformation of ecological product value was constructed and used for evaluating the effectiveness of marketization transformation in the 26 counties in mountain areas of Zhejiang.Based on the evaluation results,suggestions were put forward to enhance the effectiveness of ecological product value transformation,including building brand advantages,improving industrial value-added capacity,and enhancing co-construction and sharing level.
ecological product valuemarketization transformationeffectiveness evaluation26 counties in mountain areas of Zhejiang