摘要
目的 基于微信传播指数(WCI)研究卫生健康类科普期刊微信公众号的传播能力.方法 选取我国优秀科普期刊目录(2020 年)中的 6 种卫生健康类科普期刊,分别为《家庭用药》杂志、《家庭医生》杂志、《家庭医药》杂志、《中医健康养生》杂志、《保健与生活》杂志和《大众医学》杂志,收集其官方微信公众号传播力相关指标,计算WCI以评估其传播力.结果 6 种卫生健康类科普期刊微信公众号 2023 年 8 月至 2024 年 1 月的平均WCI由高到低依次为:《家庭医生》杂志、《中医健康养生》杂志、《大众医学》杂志、《家庭医药》杂志、《家庭用药》杂志、《保健与生活》杂志,其中《家庭医生》杂志微信公众号平均WCI等级为优,《保健与生活》杂志微信公众号平均WCI为差,其他均为中.6 种卫生健康类科普期刊微信公众号 2023 年8 月至 2024 年 1 月的平均发文数由高到低依次为:《家庭医生》杂志、《家庭医药》杂志、《家庭用药》杂志、《大众医学》杂志、《保健与生活》杂志、《中医健康养生》杂志.结论 我国优秀卫生健康类科普期刊的微信公众号传播力仍有待提升,建议通过优化推文内容、加强与用户的互动,加强数字化、大数据、人工智能等现代化技术的运用,积极寻求多方合作等途径提高卫生健康类科普期刊的传播能力,使卫生健康类科普期刊能够更好地向大众传播健康知识,满足国民的健康科普需求,助力提高国民健康水平.
Abstract
Objective To study the communication power of WeChat official accounts of popular health science periodicals based on WCI.Methods Six popular health science periodicals were selected from the catalog of national excellent popular science periodicals(2020),namely Family Medicines,Family Doctor,Home Medicine,TCM Healthy Life-Nurturing,Health and Life,and Popular Medicine.The indicators related to the communication power of their WeChat official accounts were collected,and the WCI was calculated to evaluate their communication power.Results The average WCI of WeChat official accounts of the 6 popular health science periodicals from August 2023 to January 2024 in descending order was as follows:Family Doctor,TCM Healthy Life-Nurturing,Popular Medicine,Home Medicine,Family Medicines,and Health and Life.The average WCI of Family Doctor was excellent,the average WCI of Health and Life was poor,and the others were medium.From August 2023 to January 2024,the average number of articles published in the WeChat official accounts of the 6 health science periodicals in descending order was as follows:Family Doctor,Family Medicines,Home Medicine,Popular Medicine,Health and Life,and TCM Healthy Life-Nurturing.Conclusion The communication power of WeChat official accounts of outstanding popular health science journals in China still needs to be improved.It can be improved by optimizing the content of tweets,strengthening interaction with users,improving the utilization of modern technologies such as digitalization,big data and artificial intelligence,and strengthening multi-party cooperation.These measures can help journals to better disseminate health knowledge,meet needs of health education,and improve the national health level.
基金项目
2024年上海市高校科技期刊研究基金(SHGX2024B14)
NETL
NSTL
万方数据