黑龙江教师发展学院学报2025,Vol.44Issue(1) :40-44.DOI:10.3969/j.issn.2096-8531.2025.01.009

智媒时代红色文化融入高校思想政治教育的逻辑必然、现实审视与优化路向研究

Research on Logic Necessity,Realistic Review and Optimization Direction of Integrating Red Culture into Ideological and Political Education in Colleges and Universities in the Era of Intelligent Media

张伟
黑龙江教师发展学院学报2025,Vol.44Issue(1) :40-44.DOI:10.3969/j.issn.2096-8531.2025.01.009

智媒时代红色文化融入高校思想政治教育的逻辑必然、现实审视与优化路向研究

Research on Logic Necessity,Realistic Review and Optimization Direction of Integrating Red Culture into Ideological and Political Education in Colleges and Universities in the Era of Intelligent Media

张伟1
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作者信息

  • 1. 山东协和学院 马克思主义学院,济南 250109
  • 折叠

摘要

智媒时代为红色文化融入高校思想政治教育提出了全新的时代课题,大数据、智能技术为红色文化融入高校思想政治教育提供全新技术支撑,另外,红色文化与高校思想政治教育的逻辑统一性,也需要红色文化融入高校思想政治教育及时完成时代转换.当前红色文化融入思想政治教育存在虚实脱节、张力不足、"信息茧房"等现实困境,需要通过优化场景叙事,实现情景再现,使红色文化融入思政教学,提升传播张力;优化学习场域,进行生态重构,使红色文化融入日常思政,提升教育感染力;优化算法推荐,实施精准思政,使红色文化融入网络思政,提升思想政治教育吸引力,从而开启智媒时代红色文化融入思想政治教育新样态.

Abstract

The era of intelligent media has proposed a new era topic for the integration of red culture into ideo-logical and political education in colleges and universities.Big data and intelligent technology provide new techno-logical support for the integration of red culture into ideological and political education in colleges and universities.In addition,the logical unity between red culture and ideological and political education in colleges and universities also requires the integration of red culture into ideological and political education in colleges and universities to complete the transformation of the times in time.At present,there are some practical difficulties in the integration of red culture into ideological and political education,such as the disconnection between virtuality and reality,in-sufficient tension,and an information cocoon.It is necessary to optimize the narrative of the scene to realize the re-production of the scene,so that the red culture can be integrated into ideological and political teaching,and en-hance the tension of communication;optimize the learning field to carry out ecological reconstruction,so that the red culture can be integrated into daily ideological and political education,and enhance the appeal of education;optimize algorithm recommendation to implement precise ideological and political education,so that the red culture can be integrated into online ideological and political education,and enhance the attractiveness of ideological and political education,so as to open a new pattern of integrating red culture into ideological and political education in the era of intelligent media.

关键词

智媒时代/红色文化/高校思想政治教育

Key words

era of intelligent media/red culture/ideological and political education in colleges and universi-ties

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出版年

2025
黑龙江教师发展学院学报

黑龙江教师发展学院学报

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