Development Direction of New Expressway Service Area in Guizhou
With the arrival of the new era of mass tourism consumption,the future service area will become a gathering platform for highway traffic,human flow,logistics and information flow,and the hidden commercial value is huge,so the highway service area should fully exploit the highway road resources.This paper firstly analyzes the advantages and necessity of transforming and developing high-way service areas in Guizhou,secondly defines and classifies new expressway service areas,Finally,it focuses on the development di-rection of new expressway service areas of Guizhou from the aspects of"function expansion,industry integration,quality improvement,branding and optimization operation",focusing on building IP brand industry chain,shaping the"mountain for the scenery,water for the mirror,bridge and tunnel even,cultural and tourism integration,rural beauty"of the new expressway service area of the mountain-ous characteristics of traffic and tourism integration development.
new service areafunction expansionindustrial integration
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