摘要
随着大众旅游新兴消费时代的到来,未来服务区将成为高速公路车流、人流、物流、信息流的一个聚集平台,隐藏的商业价值巨大,所以高速公路服务区应充分挖掘利用高速公路路域资源.对贵州省高速公路服务区转型发展优势及必要性进行分析,着重从"功能拓展、产业融合、品质提升、品牌塑造、优化运营"几方面阐述贵州高速公路新型服务区发展方向,着力打造IP品牌产业链,塑造"山为景、水为镜、桥隧连、文旅融、田园美"的山地特色交通旅游融合发展的新型服务区.
Abstract
With the arrival of the new era of mass tourism consumption,the future service area will become a gathering platform for highway traffic,human flow,logistics and information flow,and the hidden commercial value is huge,so the highway service area should fully exploit the highway road resources.This paper firstly analyzes the advantages and necessity of transforming and developing high-way service areas in Guizhou,secondly defines and classifies new expressway service areas,Finally,it focuses on the development di-rection of new expressway service areas of Guizhou from the aspects of"function expansion,industry integration,quality improvement,branding and optimization operation",focusing on building IP brand industry chain,shaping the"mountain for the scenery,water for the mirror,bridge and tunnel even,cultural and tourism integration,rural beauty"of the new expressway service area of the mountain-ous characteristics of traffic and tourism integration development.
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