媒体融合视域下大学生爱心公益传播研究
Research on College Students'Love and Public Welfare Communication from the Perspective of Media Convergence
左海艳 1廖帅娟 1王钰茹 1李姣姣 1屈韦 1王咪1
作者信息
- 1. 西安翻译学院 护理系,西安 710105
- 折叠
摘要
媒体融合视域下,大学生参与爱心公益活动并对其进行广泛传播具有重要意义.结合媒体融合发展的特点探究媒体融合视域下高校爱心公益传播的现状发现,有越来越多的大学生参加爱心公益传播活动,其爱心公益活动涵盖校内与校外两大部分.大学生群体在爱心公益传播中具备综合素质较高,容易接受新鲜事物,时间自由、人员集中等优势,建立可复制、可持续发展的"互联网+大学生+公益"的创新型模式,革新爱心公益传播形式,优化志愿者队伍等有助于将大学生为社会服务的热情化作实际行动,让更多爱心公益活动在互联网传播下进入大众视野.
Abstract
From the perspective of media convergence,it is of great significance for college students to participate in charity activities and spread them widely.Through combining with the characteristics of media integration and development,the study explores the current situation of charity communication in colleges and universities from the perspective of media integration.It is found that more and more college students participate in charity communication activities,and the types of charity activities cover both on-campus and off-campus.College students have high comprehensive quality in the dissemination of love and public welfare.They are characterized with being easy to accept new things,time freedom,and personnel concentration,etc.It is suggested to establish a replicable and sustainable innovative model of"Internet + college students + public welfare",innovate charity communication,and optimize volunteer teams,etc.,so as to translate college students'enthusiasm for social service into practical actions,make charity public welfare activities enter the public's vision under the Internet communication.
关键词
大学生公益/互联网/媒体融合/大学生志愿者Key words
College student welfare/Internet/Media integration/College student volunteer引用本文复制引用
基金项目
陕西省大学生创新创业训练计划(2023)(S202312714034)
出版年
2024
NETL
NSTL
维普
万方数据