摘要
通过数据分析探讨新媒体视域下山东省德州市齐河县和夏津县文旅赋能乡村振兴的路径.研究发现,齐河县通过实施文旅重点项目、完善旅游产业服务功能、开展品牌提质工程、重视新媒体技术、补齐乡村旅游产业链条、提升公共文化水平、保护传承文化遗产等实现了文旅赋能乡村振兴,使乡风更加和谐,生活环境更宜居.夏津县通过丰富的历史文化和自然景观实现文旅赋能乡村振兴,形成集旅游观光、果品采摘、休闲娱乐、养生度假于一体的多元化发展格局.将新媒体与文旅产业有机结合能够有效激发文旅活动的创新活力,为乡村经济带来新的增长点,提升乡村形象.
Abstract
Through data analysis,the study discusses the path of rural revitalization of cultural tourism empowerment in Qihe and Xiajin County,Dezhou City,Shandong Province from the perspective of new media.It is found that,through implementing key cultural tourism projects,improving the service functions of the tourism industry,carrying out brand quality improvement projects,attaching importance to new media technology,replenishing the rural tourism industry chain,improving the public cultural level,and protecting and inheriting cultural heritage,etc.,Qihe County has realized the rural revitalization of cultural tourism,and made the village style more harmonious and the living environment more livable.Through rich history,culture and natural landscape,Xiajin County achieves the empowerment of cultural tourism rural revitalization;and forms the diversified development pattern of tourism,fruit picking,leisure and entertainment,health vacation in one.The organic combination of new media and cultural tourism can effectively stimulate the innovative vitality of cultural tourism activities,bring new growth points for rural economy,and enhance the image of rural areas.
基金项目
山东华宇工学院 2022年度校级人文社会科学研究项目(2022RW08)
NETL
NSTL
万方数据