Based on the background of Healthy China,the study designs questionnaire related to college students'physical exercise.Based on the statistical results of the questionnaire,the study analyzes college students'attitude and demand for physical exercise with statistical analysis methods,such as literature analysis,descriptive statistical analysis and one-way ANOVA.The results show that most of the interviewed students can realize the importance of physical exercise,but they do not put it into practice well.71.5%of the surveyed students need to be accompanied when doing physical exercise,more than 50%of the surveyed students think that physical exercise facilities in the school can basically meet their personal needs,nearly 60%of the surveyed students think that the school's physical exercise atmosphere is good,more than 50%of the surveyed students say that they do not need personalized sports goods when doing physical exercise.However,the individual demands of the interviewed students for sporting goods show significant difference at the significance level of 0.01 due to the different frequency of physical exercise,i.e.,the more times the interviewed students participate in physical exercise,the more they will choose personalized sporting goods.Based on this,colleges and universities should establish sports associations and organizations to create good physical exercise atmosphere for students,promote theoretical guidance of physical exercise,and help students to form a good cognition of physical exercise,so as to develop a good habit of regular physical exercise.