With the rapid development of information technology,virtual reality(VR)and visual technology are increasingly widely used in various fields.The study develops a lavender promotion system based on VR and visual technology to enhance user experience,and improve market awareness and sales efficiency of lavender.By creating an immersive virtual environment,the system allows users to experience the growing environment and processing process of lavender at close range,and combines visual recognition technology to realize intelligent identification and recommendation of lavender varieties.The results show that the system can effectively enhance users'understanding and interest in lavender,and provide a new idea and tool for the promotion of agricultural products.