基于课程评价的学生实践创新满意度评价与优化研究——以市场营销课程为例
Evaluation and Optimization of Students' Satisfaction with Practice Innovation Based on Curriculum Evaluation——Through Taking Marketing Course as an Example
屈静1
作者信息
- 1. 苏州高等职业技术学校/江苏联合职业技术学院苏州分院,江苏 苏州 215000
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摘要
以市场营销课程为例,基于课程评价中过程性评价方式对学生实践创新水平产生的作用进行满意度评价.通过问卷调研的形式,从课程内容、教学设计、课程管理三方面得出学生对自身实践创新水平的具体满意度得分,运用单因素方差分析发现该满意度得分受性别因素影响,男生的满意度评价略低于女生.基于此,为提升学生实践创新水平提出加强过程性评价与课后管理等建议.
Abstract
In order to analyze the effectiveness of marketing courses,the study takes marketing courses as an example,and evaluates the satisfaction of students'practical innovation level based on the process evaluation method in course evaluation.Through questionnaire survey,students'satisfaction with their own practice and innovation level is investigated from the course content,teaching design,and course management.One-way ANOVA shows that the satisfaction score is affected by gender,and the satisfaction evaluation of male students is slightly lower than that of female students.Based on this,it is suggested to promote process evaluation and after-class management,so as to improve students'practice and innovation level.
关键词
课程评价/过程性评价/市场营销/实践创新/满意度Key words
Curriculum evaluation/Process evaluation/Marketing/Practice and innovation/Satisfaction引用本文复制引用
出版年
2024
NETL
NSTL
万方数据