Research on Chengdu Tourism Brand Construction from the Perspective of a Park City
A park city emphasizes the integration of natural landscapes with urban landscapes,the coordination of urban life with the ecological environment,and the mutual promotion of cultural experiences and tourism development,providing a solid foundation for the creation of an urban tourism brand.In recent years,Chengdu has adopted the concept of a"park city"as a guiding principle,leveraging its rich natural resources and profound cultural heritage,while also benefiting from policy support and technological empowerment.The city has formed a brand construction model centered around culture,e-cology,and technology.In the future,Chengdu should further strengthen the uniqueness of its brand,expand its global vi-sion,and promote community co-construction to comprehensively enhance the competitiveness of Chengdu's park city tourism brand and build a model of global sustainable development.
Park cityTourism vrandChengduSustainable developmentCultural and tourism integration
万方数据
维普
