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场景理论视域下乡村民宿与民俗文化融合发展策略研究

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振兴乡村民宿,既要保证居住品质,更要注重文化内涵。当前,我国乡村民宿在与民俗文化融合发展的过程中存在着民俗文化内涵挖掘不深入、地方性特色体现不足以及与市场需求结合度低等方面的问题。对此,可以借助场景理论,通过深入挖掘本地民俗文化内涵守住地方性、利用智能技术转型升级提升体验性、创设共融场景打造文化性等策略来实现两者的创新融合。
The Strategies of the Integration Development of Rural Homestay and Folk Culture Under the Scene Theory
To revitalize rural homestays,it is imperative to address not only the quality of living but also the cultural connotations associated with them.Currently,there are problems in the integration and development of rural homestays with folk culture in China,such as insufficient exploration of folk cultural connotations,insufficient expression of local character-istics,and low integration with market demand.In this regard,use scenario theory to deeply explore the connotation of local folk culture,maintain locality,intelligent technology can be used to transform and upgrade to enhance experience,create inclusive scenarios to create cultural significance,and other strategies to achieve innovative integration of the two.

The scene theoryRural homestayFolk culture

苑鑫、宋博、王若军

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北京经济管理职业学院,北京 100102

场景理论 乡村民宿 民俗文化

2025

黑龙江生态工程职业学院学报

黑龙江生态工程职业学院学报

影响因子:0.274
ISSN:
年,卷(期):2025.38(1)