Analysis of the Authenticity of Historical and Cultural Blocks in Kashgar Ancient City from the Perspective of Tourist Perception
Taking the historical and cultural district of the ancient city of Kashgar as a case study,adopt the research method of grounded theory to decode and analyze the review sentences on the tourism platform,and identify 12 sub-catego-ries and 4 main categories.This study deeply analyzes the source of tourists'perception of the authenticity of hardware and software,and constructs the evaluation dimension of authenticity under the perception of tourists in the ancient city of Kash-gar,which covering four aspects:ancient city architecture,tourism format,cultural lens and life atmosphere.The results show that there are significant differences in tourists'perception of authenticity in hardware(ancient city architecture and tourism),software(cultural experience and life atmosphere)and the authenticity perception of hardware perception source are significantly stronger than that of software perception source.In particular,tourists'perception of the authenticity of the commercial atmosphere in the tourism industry is low,reflecting the negative impact of the commercialization of the ancient city on the authenticity of tourists.Further analyze tourists'perception of the authenticity of the ancient city of Kashgar,forms a perceptual framework of"attributes,hardware perception of the ancient city,and software perception of the ancient city",which provides a theoretical basis for improving the authenticity of tourists'experience of the ancient city of Kashgar.Finally,summarize the research conclusions and puts forward targeted improvement suggestions,aiming to improve the au-thentic experience of tourists and promote the sustainable development of the ancient city of Kashgar.
Grounded theoryHistoric DistrictsPerception of authenticityThe ancient city of Kashgar
万方数据
维普
