Research on the Brand Image Design Method of the Yellow River National Cultural Park
The concept of brand image design for the Yellow River National Cultural Park is based on the construction of Chinese cultural projects,developing innovative visual expressions,and combining ancient and modern Chinese civilization to improve and expand the exchange and influence of Chinese culture on the future development of world culture.The article clarifies the advantages,disadvantages,opportunities,and threats of the Yellow River National Cultural Park(Shaanxi section)by sorting out the concept and role of the Yellow River National Cultural Park,the current research status of the Yellow River culture,and using the SWOT model analysis method.It proposes brand design strategies to create innovative Yellow River cultural brands in Shaanxi Province,expand and link the Yellow River cultural brand industry cluster,and practice the core values of the Yellow River cultural brand.Through questionnaire surveys Analyze the brand building plan using the concept matrix method.Taking the Yellow River Cultural National Park as the design object,this study provides theoretical basis for brand image design through model analysis,questionnaire survey,concept matrix,and other basic research.At the same time,it also provides new design ideas for shaping regional cultural brand image.
Yellow River National Cultural ParkBrand Image DesignCharacteristic Inheritance
NETL
NSTL
万方数据
