Research on Digital Interactive Design of"Mazu Festival"Cultural and Creative Industry
Under the background of digital economy,with the change of the new consumption pattern of Generation Z,the innovative transformation of the protection of intangible cultural heritage has been paid attention to.In order to promote the diversified communication of Tianjin Mazu Festival culture,this paper uses literature analysis and Innovation diffusion theory to analyze and establish the visual connotation of Qingping bamboo horse,innovates communication strategies according to the basic elements such as connotation,form and color,and combines the digital design process and logic to further coordinate the emotional experience between intangible cultural heritage and interaction.The"culture +"interdisciplinary development mode of intangible cultural heritage is adopted to promote the innovative transformation and development of Mazu culture,optimize and reproduce the intangible cultural heritage rapidly,so as to achieve the purpose of diversified dissemination of intangible cultural heritage,in order to provide design ideas for future development and research in this field.
Digital EconomyMazuInnovation DiffusionInteractive
NETL
NSTL
万方数据
