"妈祖祭典"文创产业数字化交互设计
Research on Digital Interactive Design of"Mazu Festival"Cultural and Creative Industry
叶桐 1倪春洪1
作者信息
- 1. 天津工业大学艺术学院,天津 300387
- 折叠
摘要
数字经济背景下,随着Z世代新消费模式的改变,非遗保护的创新性开始被重视.为促成天津妈祖祭典文化的多元化传播,文章运用文献分析法和创新扩散理论分析确立清平竹马的视觉内涵,根据内涵、形态及色彩等基本要素创新传播策略,并结合数字化的设计流程及逻辑,进一步统筹非遗与交互之间的情感化体验.采用文化+的跨学科发展模式,助推妈祖文化的创新转型发展,使非遗快速优化再生,从而达到非遗多元化传播的目的,以期为未来这一领域的开发研究提供设计思路.
Abstract
Under the background of digital economy,with the change of the new consumption pattern of Generation Z,the innovative transformation of the protection of intangible cultural heritage has been paid attention to.In order to promote the diversified communication of Tianjin Mazu Festival culture,this paper uses literature analysis and Innovation diffusion theory to analyze and establish the visual connotation of Qingping bamboo horse,innovates communication strategies according to the basic elements such as connotation,form and color,and combines the digital design process and logic to further coordinate the emotional experience between intangible cultural heritage and interaction.The"culture +"interdisciplinary development mode of intangible cultural heritage is adopted to promote the innovative transformation and development of Mazu culture,optimize and reproduce the intangible cultural heritage rapidly,so as to achieve the purpose of diversified dissemination of intangible cultural heritage,in order to provide design ideas for future development and research in this field.
关键词
数字经济/妈祖/创新扩散/交互Key words
Digital Economy/Mazu/Innovation Diffusion/Interactive引用本文复制引用
出版年
2024
NETL
NSTL
万方数据