Liuyang Xiabu Cultural and Creative Design Based on Kansei Engineering
In order to promote the modern transformation of intangible cultural heritage value and enable Liuyang Xiabu to better maintain integrity and innovation in the current context,the concept and method of Kansei engineering are introduced to analyze Liuyang Xiabu cultural and creative products.Through network questionnaire design and SPSS analysis,psychological and emotional characteristics of target consumer groups are explored in the mode of qualitative analysis and quantitative research.Quantitative analysis and research are carried out on the user's perceptual demand data,and the stylistic features that constitute the elements of cultural and creative products and the perceptual information contained in them are determined.Suggestions and schemes are put forward for the cultural and creative design of Liuyang Xiabao to better meet the consumer demand.
NETL
NSTL
万方数据
