Design of Red Cultural and Creative Products from the Perspective of"Experience"
Against the background of the trend of"youthfulness"in the red tourism market,creative cultural and creative products are being sought after by young people,allowing tourists to transform from"spectators"to"experiencers",engaging in in-depth dialogue and communication with red culture through experiences.Starting from the perspective of"experience",the article proposes a new strategic model of"cultural and creative + red tourism",integrating"personalization","digitalization",and"immersion"into cultural and creative product design,in order to provide new ideas for product design research and subtly reinforce red education in the new era,inheriting the spirit of red.
Red TourismCultural and Creative IndustriesExperiential ActivitiesNew Paradigms
NETL
NSTL
万方数据
