Research on Packaging Design Strategies of Hunan Specialties Based on User Experience
In order to explore the new strategies of packaging design for Hunan specialty products,starting from the current development status and issues,understanding the concept of user experience,exploring new ideas for packaging design of Hunan specialty products,in order to promote the integration and expression of its packaging value,utility value,and cultural value,and enhance its attractiveness and competitiveness.Based on user experience theory,by designing examples to perceive its practical value at the instinctive,behavioral,and reflective levels,discussing new ideas for packaging design of Hunan specialty products at different levels,and providing targeted design strategies:proposing the use of intangible cultural heritage elements to shape the brand image at the instinctive level;proposing the innovative packaging form using local materials at the behavioral level;proposing the use of characteristic cultural details to express the connotation at the reflective level.
User ExperiencePackaging of Hunan Specialty ProductsPackaging Design
NETL
NSTL
万方数据
