Interpreting Illustration Language in Brand Packaging Design from a Narrative Perspective:Taking Contemporary Beverage Packaging as an Example
The concept of"narrative"is briefly analyzed as the main body,distinguishing between narrative and narrative studies.Through an analysis of the narrative illustrations in contemporary tea brand packaging,the entire article mainly uses the method of case analysis to interpret the narrative clues conveyed in different types of illustration languages in brand packaging.The ultimate focus is on the narrative illustrations being effectively utilized to convey brand culture and brand spirit,manifested in packaging through the concept of conveying information through the interaction between"objects"and"people".
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